Guest: Mary Winter

Published through a publisher? You can have an author webstore too.
By Mary Caelsto

One of the common misconceptions I hear is that if someone has books published through a publisher that they cannot have a store on their site. While it’s true that exclusive distribution agreements, such as those signed with a publisher, will prevent you from selling your books in your webstore, there’s no reason why you can’t build a webstore to gain all the other benefits while still directing readers to your publisher’s preferred site.

A good eCommerce system will have what’s known as “affiliate” or “external” products. These are products that aren’t sold directly on the site. Instead, the button links directly to the page you choose. This means if your publisher has its own webstore (and it ought to), then you can link there. Or use your Amazon Associates affiliate link and link to your book on Amazon. (You can see this in action here: http://marywinter.com/shop/well-tuned/.)

As you can see from the example link above, this same link works well if you’ve independently published through KDP select/Kindle Unlimited. It’s exclusive arrangement is very similar to that of a publisher where you cannot sell or offer your books elsewhere. Only Amazon can do that. Including your Kindle Unlimited books in your store will bring them to the attention of your website visitors, link directly to your Amazon page, and make sure that you get the sales you’re wanting.

While it is true that some of the benefits of having your own eCommerce site such as more money for each book sale won’t be available to you if you publish through a publisher. It is also true that you don’t have to miss out on the promotional opportunities that having a webstore affords you.

About The Author:

uas_logo copyMary Caelsto has been published since her first book released in December 2002 (as Mary Winter). Since then she’s written more than fifty books and worked with many publishers. When she’s not writing romance or trying her hand at urban fantasy about magical chickens, she’s helping authors unscramble technology so they can stay writing. She’s been doing technical support for over a decade and founded Unscramblet Author Solutions in 2015 with one goal: to unscramble technology for authors to keep them sane. She runs My Author Home, a site offering free websites and support services for authors (with lots of promotional opportunities) and wants to see you succeed by leveraging technology to help you write and sell more books. Listen to her podcast Unscrambled Authors where she interviews authors and shares news and information to help you!

Website: http://unscramblet.com and http://myauthorhome.com
Podcast: http://unscramblet.com/unscrambled-authors
Itunes: https://itunes.apple.com/us/podcast/id1197925320
Twitter: http://twitter.com/myauthorhome
Facebook: http://facebook.com/myauthorhome

About The Book:

blogintoabookstore_cover_96From Blog To Bookstore: The Ultimate Guide to Selling Direct to Readers From Your Website
Release Date: 2/18/17
Pre-order/Purchase link: http://unscramblet.com/shop/from-blog-to-bookstore-ebook/

Tired of relying on paid services to deliver your free book? Thinking there has to be a way to sell books to avoid costly vendor discounts and hassles with returns?

When you sell your books directly from your website, you take control of the distribution process. Sure, you won’t be able to eliminate outside vendors like Amazon, and you don’t want to! What you do want is an easy to set up, simple to maintain system for selling books direct to your readers and offering free downloads and gifts.

Your own webstore provides this. This book discusses the ins and outs of setting up your own webstore complete with step-by-step tutorials. Written by an author who has worked in IT for over a decade, you’ll find rock solid, real-world proven knowledge to start selling your books directly. Today!

Best of all, it’s cheaper than you think to set up your webstore, and with the information provided in this book, you can be up and running for just a few dollars and a bit of time. Why place yourself at the whims of vendors who don’t care about you and your book? Take control of your career by serving your readers directly from your website. You’ll earn more per book and have more marketing tools at your disposal.

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